Helen Fleming

Specsavers Employer Brand - Photography campaign 2024

Project Overview

I led the production of a high-impact employer brand photography campaign supporting an 18-month branding initiative.

Designed a 4-day studio and office shoot to capture authentic workplace culture and professional representation.

Produced 150 final images, showcasing diverse employees in various workplace settings.

Creative & Production Execution

Managed a 76-person photoshoot, including individual and group compositions, to reflect an inclusive workforce.

Balanced studio and office environments to create visually compelling and brand-aligned imagery.

Collaborated with a renowned photographer and an expert team in styling, hair, makeup, and post-production.

Strategic Impact

Developed content for multi-platform use, including internal communications, digital branding, exhibitions, and corporate materials.

Ensured high-quality visuals were adaptable across UK, Ireland, and potential Canadian markets.

Delivered cohesive, authentic, and engaging brand storytelling to strengthen employer identity and recruitment marketing.

AGENCY : Specsavers Inhouse

ROLE: Producer

For over eight years, I’ve been helping bring Amazon’s employer brand to life by creating engaging content for global markets. From brainstorming ideas to producing videos, photography, and digital campaigns, I’ve worked on projects that showcase what it’s like to work at Amazon. A big part of my focus has been on attracting talented engineers and logistics specialists through creative and thoughtful storytelling.

Agency: Bru Productions

Client: Amazon

Role: Director, Producer, Editor.

Location: UK, Italy, Mumbai Germany and Seattle

An exclusive interview with Australian cricket sensation Pat Cummins as he shares his thoughts on the season. As the season comes to an end, we catch up with the fast bowler to get his insights on the highs and lows of the season, his personal achievements, and the team's overall performance.

Role: Producer / Interviewer

Client: ICC

A recruitment video for Direct Line Group to showcase the range of roles and location of the firm in the UK.

Video Director: Helen Fleming

Client: Havas People + Direct Line Group

Creative Director: Dan Gregory

Producer: Helen Fleming

Editor: Helen Fleming

A standout moment at London Fashion Week 2017, this project was created for Mother of Pearl with the support of the British Fashion Council, premiering to critical acclaim at the iconic Serpentine Gallery in Hyde Park. Blending fashion, film, and movement, the piece captured the brand’s bold aesthetic and storytelling ethos, making a lasting impact on audiences and industry insiders alike.

Helmed by directors Daryl Chase and Adam Clitheroe, and produced by Helen Fleming with Bru Productions, the project was a seamless collaboration between visionary creatives. Choreographed by Thomas Michael Voss, the production brought an innovative and dynamic energy to the screen, elevating the way fashion is presented beyond the runway.

The premiere was met with overwhelming praise, solidifying Mother of Pearl’s reputation as a leader in sustainable luxury fashion while setting a new standard for immersive brand storytelling. This project remains a defining highlight of London Fashion Week, demonstrating the power of creativity and collaboration in the fashion industry

Client: Mother of Pearl Directors
Director: Daryl Chase and Adam Clitheroe
Producer: Helen Fleming
Production Company: Bru Productions

This is a video that I Produced for the Council of Europe World Refugee Day. The video's goal was to lead the audience to consider refugee people as a component of the wider society and emphasise commonalities that unite human beings, regardless of their origin, avoiding heart-breaking approaches presenting refugees as vulnerable people, rather than an asset to society.

Role: Producer / Interviewer

Production Company: Damn Fine Media

To support the launch of the Amazon Dash Button across Europe, this film showcased the convenience and range of products available through the service. Produced for four regions, the project required localized versions tailored to different markets, each featuring region-specific products and languages.

As Producer and Editor, I oversaw the end-to-end production process, ensuring seamless execution across multiple versions. Filmed in London, the project successfully highlighted the ease and efficiency of Amazon Dash, enhancing consumer engagement and driving awareness of the service across Europe.

Client: Amazon
Role: Producer & Editor
Agency: Bru Productions

Creating an Interactive Video, for HM Prisons to recruit prison officers.

Filmed in a training prison cell, we captured an interactive video which was used to test potential prison offices in the recruitment process.

Role: Self-Shooting Director, Producer & Editor.
Client: Havas People and HM Prisons.
Location: England
Production Company: Bru Productions

Over the past seven years, I have collaborated with Clove Dental, India’s largest dental network, producing a series of films that highlight their services, patient experiences, and overall brand ethos. Traveling across India, I captured authentic stories showcasing Clove Dental’s commitment to quality care and innovation.

As part of the team at Bru Productions, I worked directly with Clove Dental’s in-house marketing team, producing and editing content tailored to various audiences. Clove Dental credits these films as a key factor in their growth, helping to solidify their position as the leading dental group in India.

Client: Clove Dental
Agency: Bru Productions
Role: Producer & Editor
Location: India

I had the pleasure of working on this video that showcases the design and sustainability of Braun products. It was an exciting project to work on because it showcased how Braun products are designed to last and can be repaired to reduce waste and extend their lifespan.

Through this videos, I was able to convey Braun's commitment to sustainability and their belief that it is a responsibility, not just a buzzword. By creating products that are built to last and encouraging repairs, Braun is making a positive impact on the environment.

I hope that viewers enjoy watching this video as much as I enjoyed editing it, and that it inspires them to think about sustainability when making their purchasing decisions.

Production Company: Bru Productions

Client: Braun

Role: Editor / Producer

A recruitment video for Deloitte to showcase the range of roles and location of the firm in the UK.

Video Director: Helen Fleming

Client: Havas People + Deloitte
Creative Director: Dan Gregory
Producer: Helen Fleming
Editor: Helen Fleming
Production Company: Bru Productions

In this video, we take an in-depth look at the career of McLaren driver, Stoffel Vandoorne. Produced in collaboration with SAP and McLaren Racing, this film showcases Vandoorne's journey to becoming one of the most talented drivers in Formula One.

As the Video Producer and Interviewer, I had the unique opportunity to sit down with Vandoorne and discuss his experiences as a professional driver. Through our conversation, we explore the challenges he has faced and the lessons he has learned along the way.

Role: Producer / Interviewer

Production Company: Bru Productions and Lotus Pictures